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Superdrug is Britain's most fashion conscious beauty and health retailer and is committed to bringing innovation and the latest styles and trends to the high street at fantastic prices. It is the first high street beauty and health retailer to support London fashion Week and last year it launched its True Spirit range of jewellery which is now in over 600 stores and fashion accessories which is in 77 stores. It is committed to bringing new and beautiful brands to its customers exclusively and faster than the competition, securing exclusives ahead of any other UK retailer. This year it has launched a new cosmetics range GOSH into 400 stores, new trend led home ranges and a teen range of accessories, jewellery and cosmetics. |
Customers can take advantage of the same amazing offers they get in store, on wide range of products, and do it all from home. Next day delivery is also available from Monday to Friday. All the best bits of shopping at Superdrug…all available online at Superdrug.com!
Superdrug is all about Accessible Beauty and accessibility is key to who we are. Our brand can be summed up in 3 words: Dazzling, Everyday, Daring. Everyday: Consistently delivering customer needs. Dazzling: Gorgeous, dazzling offers, service and environment. Daring: Adventurous, we are a challenger brand- We dare to do differently than our competitors. Our brand character today revolves around being Fun, Friendly, Up-to the minute and Value for Money and our brand mission is to become the most Fashion-led credible beauty retailer in the UK.
Superdrug.com represents the idea of 'Attainable Glamour'. The juxtaposition of gorgeous products and cheap prices. We want to be the Topshop of Beauty and Health. We are focusing Superdrug.com on a core beauty offering bringing new products, exclusive lines and online promotions to consumers faster than anyone else. We are seeking to engage with more of our people through Superdrug.com. We want to be approachable and accommodating, providing easy, achievable looks, the latest trends to you, first. |
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