|
|
| |
|
Reebok was founded in 1895, in Bolton, Lancashire by Joseph William Foster under a company called J.W. Foster and Sons Limited.
|
|
| |
|
The family-owned business proudly made the running shoes worn in the 1924 Summer Olympics by the athletes, Harold Abrahams and Eric Liddell celebrated in the film Chariots of Fire.
In 1958, two of the founder's grandsons Jeffrey and Joseph left the family business and started a rival company that came to be known as Reebok. In 1979, Paul Fireman, a partner in an outdoor sporting goods distributorship, spotted Reebok shoes at an international trade show. He negotiated for the North American distribution license and introduced three running shoes in the United States that year. At $60, they were the most expensive running shoes on the market.
|
|
| |
|
|
| |
|
 |
The firm was sold to a group of investors in 1984, led by R. Stephen Rubin of Pentland Industries and Paul Fireman, who established a holding company based in the UK, Limelight Limited, renamed Reebok International Limited after the completion of the sale by Joseph Foster. This company subsequently bought the J.W. Foster limited company from Mr. Foster, to allow it to use the Foster Family history (after 1939). Joe Foster was retained by Rubin and Fireman to expand the companies operations outside the USA, which he did until 1990.
Reebok remains to this day a global brand which has pride of place as one of the biggest sportswear manufactures in the world.
Innovative, contemporary, practical and stylish, Reebok we are sure will go on into the next millennium and beyond.
|
| |
|
|
Exclusively to Crewise, Reebok is offering Members a fantastic discount of 20%!!!
Simply visit the Crewise Members Discount Club to be part of this great offer.
|
|
|
|
|
